The Rolex Day-Date II, particularly in its rose gold iteration with a chocolate dial, represents the pinnacle of luxury watchmaking. A symbol of prestige and sophistication, this timepiece commands a significant price, reflecting its impeccable craftsmanship, prestigious heritage, and enduring desirability. This article delves into the price of a specific listing of a pre-owned Rolex Day-Date II rose gold chocolate dial, examining factors influencing its value, comparing it to similar models, and exploring the broader market for rose gold Rolex watches.
The Listed Price: A Starting Point
The Rolex Day-Date II rose gold chocolate dial watch, reference number 218235, is listed at $36,995. This price point, while substantial, is not uncommon for pre-owned examples of this highly sought-after model in very good condition. Several factors contribute to this price, including the material, the complication, the condition, and the overall market demand.
Factors Influencing the Price:
* Material: The use of 18-karat rose gold significantly elevates the price. Rose gold, with its warm, reddish hue, is a luxurious and visually appealing metal, adding to the watch's inherent value. The inherent cost of the gold itself contributes significantly to the final price of the watch.
* Complication: The Day-Date II features a crucial complication: the day and date display. This dual-date function, displayed prominently on the dial, adds to the watch's complexity and desirability. The intricate mechanism required to accurately display both the day and the date adds to its manufacturing cost, and consequently, its retail and resale value.
* Caliber 3255 Movement: The heart of the Day-Date II, the caliber 3255 movement, is a testament to Rolex's commitment to precision and innovation. This in-house movement is known for its accuracy, power reserve, and superior performance. Its advanced features, including a Paramagnetic blue Parachrom hairspring and optimized escape wheel, contribute to the watch's overall value. The higher level of technology and craftsmanship built into the movement directly impacts the price.
* Condition: The listing specifies the watch is in "very good" condition. This is a crucial factor in determining the price of a pre-owned luxury watch. A watch in near-mint condition will command a higher price than one showing signs of wear. The presence of the original box further enhances its value, suggesting proper care and provenance.
* Market Demand: The Rolex Day-Date II, especially in rose gold with a chocolate dial, enjoys high demand. This desirability stems from its iconic status, association with prestige, and its enduring appeal to collectors and enthusiasts. High demand naturally drives up prices.
* Retail Price vs. Pre-Owned Price: It's important to note that the retail price of a new Rolex Day-Date II rose gold chocolate dial (reference 218235) is considerably higher than the listed pre-owned price. The price of a new watch reflects the full retail markup, while pre-owned prices fluctuate based on market conditions, condition, and availability. This $36,995 figure represents a significant discount compared to the original retail price, making it potentially attractive to discerning buyers.
Comparison with Similar Models:
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